Friday 28 January 2022

Top 6 Questions to Ask Before Advertising in a Newspaper

 A newspaper advertisement requires huge sums of money, planning and effort. With so many endeavours put into an advertisement, you’d obviously want to see the results of your hard work. But what happens quite often, is that we’re not entirely aware of the requirements needed before publishing a newspaper ad. A few questions regarding placing an ad might pop into your mind and in most cases, it is brushed off with the assumption that it's too trivial. 


But we’re here to tell you that every question regarding publishing a newspaper advertisement is important. Even the questions you assume to be trivial can hold details that will help your ad bring in the desired response. Therefore, it is critical to be fully informed about the services offered to you by a newspaper advertising agency. Besides that, ensure that every query regarding the advertisement is cleared out. 


Here are 6 important questions you should ask before advertising in a newspaper : 


Question 1 - What is the reach of your choice of newspaper? 


Every newspaper has its fair share of reach among its audience. Therefore, it is necessary to inquire about your newspaper's print circulation, digital platform visits, and total readership. This statistic will demonstrate the market's worth or lack thereof. It will help you understand whether one particular newspaper will bring you the exposure you are looking for. Or whether its competitor would be a better option for your newspaper advertisement


Question 2 - Can the newspaper target your required audience? 


Enquire from the newspaper advertising agency if your choice of newspaper can target the niche audience that you wish to reach out to. Different newspapers are dominant in specific regions depending on various factors such as the language, readers, products or services advertised, etc. Therefore it's best to ask the agency for their recommendation on how best to reach your target audience. 


Question 3 - How can I get the most out of my newspaper advertising campaign?


Inquire about which of your newspaper's goods will produce the best outcomes for you. Even though you may have a certain product or service that you wish to advertise, it is always beneficial to get an expert's opinion. Based on that, you can make decisions or changes accordingly. 


Question 4 - What is the intended newspaper ad's size?


The data could be presented in a column-by-column format. Newspaper advertising is typically spaced out in 5 to 6 columns on each page, with the width of the ad determined by the columns and the depth of the ad determined in inches. A newspaper ad is published both online and offline. Hence, exploring the size options will help you figure out what looks best both online and offline. 


Question 5 - On which day of the week will my newspaper ad appear?

Dailies and weeklies are the two main types of newspapers. A daily is usually published Monday through Sunday, but a weekly is published only once a week. An advertisement purchased in a printed newspaper is only planned to run for one day, either one of the daily days or the sole day of the week. Communicate with a newspaper advertising agency and look into which day of the week will produce the best results for your advertisement. 


Question 6 - Is it possible for my newspaper advertisement to be printed in colour?

This would have been a key question twenty years ago, but advances in newspaper printing today allow for colour on every page of a newspaper. The question is still relevant because colour ads in print are usually more expensive. Color (also known as 4C or Full Color) may not be included if it is not specified. Therefore, it is best to inquire if your newspaper ad will be printed in colour. 


With this set of questions, your newspaper advertising process will surely become easier and simpler. But to make the entire process even more effortless, we would suggest that you get in touch with Bookadsnow. This newspaper advertising agency prides itself on 30+ years of industry experience. It also has full INS accreditation and a team of in-house experts who assist in the entire ad booking process. 


At Bookadsnow, you can be sure that your newspaper ad will be in the best hands while delivering guaranteed results. Get in touch with Bookadsnow today! 


Friday 29 October 2021

Is Publishing Company Notice Ads in the Newspaper Important?

 When it comes to newspaper advertising, there are numerous types of ads to choose from. Some being strong with display and some being text heavy. However, one such advertisement does hold great importance when it comes to making people aware of happenings in & around them. Yes, you guessed it right! Public notice ads are one such advertising medium through which customers become aware of what’s going on around them. 


Public notice ads in newspapers cover any important part of legal procedures that make citizens aware regarding any ongoing or proceeding events happening around, considered to be of hgh value. These notice advertisements are generally carried forward through advertisements in various advertising mediums such as newspapers, radio and television. 


However, of late these advertisements are carried forward to inform the public regarding any on-going legal proceedings regarding any cases that require any notice. Furthermore, let’s understand why are newspaper ads important?


Importance of Newspaper Ads


Even in today’s times, newspaper ads hold an integral part when it comes to modern civilization. Newspapers do help complete everyone’s mornings and still stand strong against other advertising mediums. Everyone’s day starts and ends with a newspaper. 


With its objective to keep people informed, we hold the world’s largest newspaper market of 78.8 million copies per day. This makes sharing public notice ads in newspapers a lot more beneficial as these would reach the eyes of many within a short span of time. 


These public notice ads holds importance due to the following characteristics it holds:


  • Should be published by any independent third-party- Any notice advertisement, be it company notice ads or general public notice ads, these should necessarily be published in a forum that is independent of the government. 


  • These ads must be archivable- When publishing any public notice ad in newspapers, we must keep in mind that these are secure as well  as available in a public format. 


  • Must be verifiable- With any of these ads, the public must be able to verify that these ads are unaltered once published. In these newspaper ads, an affidavit is required which is provided by the publisher to ensure which lines were used. 


Keeping all these pointers in mind, notice ads in newspapers seems to be the best choice to help your ads reach the eyes of many, keeping them aware within a short notice period. 


Choose Bookadsnow 


Going ahead with choosing the best notice ads to be published in any newspaper possible, having a good advertising agency does boost your ad by a great extent. Experience is what counts when it comes to the best advertising agencies in the market, delivering the best notice ads in widely popular newspapers to make people aware of the same. 


One such advertising agency is Bookadsnow having over 30 years of experience in the advertising field. They make sure their experts make sure your notice ads are published in the newspaper of your choice and guarantee you the results you seek. Booking your notice ad with Bookadsnow can be followed with the help of few simple steps:


  • Open the Bookadsnow website

  • Choose Public notice ads as your desired advertising requirement

  • Choose the newspaper you wish to post your ad in 

  • Share any comment if necessary 

  • Our delivery executive will get back to you for the same. 


Following these few simple steps would help you have your public notice ad in the newspaper of your choice. So visit www.bookadsnow.com and book your public notice ad today.