Though the world seems to be getting acquainted with the various social media platforms, nothing can beat the power of print media. Print media, or precisely newspapers are the oldest form of information which has always kept us updated about the various incidents occurring on a global, national or even regional level. Even at this day where people are always on the rush, they still take out some time to indulge in reading their preferred newspaper.
Furthermore, a newspaper is not all about delivering information catering to various fields, but also encourages brands and individuals to publish newspaper advertisement. However, in recent times, people are getting surrounded by some myths regarding newspaper advertisements. Hence, in this blog, we are taking a step to take your mind off the myths catering to newspaper advertising.
Newspaper Advertisement Myths Debunked!
#Myth 1: Newspaper Advertising doesn’t Drive Action
Reality Check: Yes, we understand that digital advertising can compel an individual to visit a website or online store, however that does not mean he or she will end up buying the product. However, a study has proved that 80% of newspaper readers pay attention to newspaper Ads, thereby facilitating a healthy engagement with the newspaper advertisement. In fact, the final decision to purchase any product or a service is performed within 30 days of coming across such Ads. Not just that, along with newspaper advertisements, the consumers are also provided with sample products and coupons which ultimately boost a brand's name.
#Myth 2: Newspaper Ads have Limited Reach!
Reality Check: Well, the answer is no only if you know the right tactics to present your newspaper advertisement. In a country like India, where people actively engage themselves in reading newspapers (especially on weekends), newspaper advertisements are definitely not devoid of extensive reach. Have a clear idea of what you want to convey through your newspaper advertising and accordingly choose the right newspaper backed up by a newspaper Ad agency to see positive results out of your newspaper advertisement.
#Myth 3: Few Brands Publish Ads in the Newspaper
Reality Check: Reality has a different story altogether. Do you know, almost every brand - big or small, engages in publishing newspaper advertisements apart from social media platforms. Even today, brands trust newspapers for reaching the right audiences within a short span of time, that eventually fulfills the purpose of publishing the advertisement.
#Myth 4: Newspaper Ads are not Attractive
Reality Check: Who said newspaper advertisements cannot look attractive? Newspaper Ads can be published in three formats - Display Ad, Classified Text Ad and Display Classified Ad. Hence, if you want to make your Ad look attractive enough to grab the attention of the readers, you can choose between Display Ad and Display Classified Ad, which are considered to be the modern format for releasing an advertisement. Hence, the secret to an attractive looking newspaper Ad lies in choosing the right format along with the creativity and flow of content.
While we have taken the step to clear out the myths surrounding newspaper advertisement, you must also choose a successful Ad agency that will help you to achieve the best results out of your newspaper Ad.
Book Newspaper Advertisement through Bookadsnow
Bookadsnow - an online media planning portal with more than 3 decades of presence in the media industry, has delivered a gamut of successful Ad campaigns to their clients. With Bookadsnow, you can book your newspaper advertisement from your home in a matter of minutes. We have received the accreditation of the Indian Newspaper Society (INS), which is the most prestigious organization of Press of India. They play a major role in protecting and promoting the freedom of the press in India. The 30+ years of experienced Digital Marketing Kolkata have enabled Bookadsnow to tie up with every media house on the national and regional level. We also negotiate the media rates with the concerned newspaper on behalf of our clients to provide them with the best Ad booking rates.
Furthermore, we have an expert in-house media planning team who will guide you through your Ad booking process and make sure you get the best Ad placement in the newspaper. We also have an Ad creative team who will provide you with the best creatives for a successful advertisement. Plus, once an Ad gets published in the newspaper, we at Bookadsnow provide our clients with the hard or soft copy of the newspaper as a proof of release.