How the TV Advertising Industry Operates? A Complete Guide

While television advertising is not nearing extinction, the TV ad business model is facing a major transition. We still watch TV advertisements while watching any TV programme, however, if we compare TV ads to what it used to be 10-15 years from now, you'll definitely come across a lot of changes.

TV advertising still takes the top seat when it comes to creating brand awareness effectively. However, with each passing day, ad spending is moving to the digital realm and media companies are working to find solutions. Hence, here all you need to know about the working of TV advertising and how it’s changing.

Timing is the Key (to Almost Everything

 

The daily average TV viewers in India have increased to 62 million since January. As per BARC, there is a jump of 11% from 560 to 622 million viewers watching television. At the same time, the daily viewership from 3:36 hours to 4:49 hours per day has increased by 23%. Additionally, the more channels are being watched, precisely 16 to 22 channels per week, thereby increasing the number of channel viewership by 38%.

What's more? Individuals within the age bracket of 15-years and above are spending 2.8 hours (approx.) per day watching TV.

Brands or businesses generally experience 5% uptick in sales during the first month of releasing a television advertisement. However, when it comes to ad lengths, each channel has its own restriction in this regard as well as in terms of the ad subject matter. For example, during a kids' show, it is highly unlikely for you to come across any beer advertisement or any other ad with adult content.

When it comes to small business with a limited ad budget, it is essential for them to choose the right time for releasing the ad. Releasing a TV ad is about garnering the maximum viewership more than the frequency of the ad. The reputation of the program and the frequency of airing the ad together have an impact on the total cost of running the ad.

Upfronts and Sweeps

 

In the television industry, there lies a term upfront season. It is defined as the advance-selling season in the spring when marketers buy television commercial airtime several months before the season begins. There’s also the TV “sweeps” periods, which happen during set times in a year when shows suddenly start having special guests or a huge must-see event.

Brands are Going Digital- However, is it Worthwhile?

 

The TV advertising model has changed drastically with the introduction of DVRs and TiVo. These have enabled the viewers to choose whether or not to watch an ad, and millions of people started skipping the ad.

In other words, new business models are developing catering to TV advertisements. Traditional networks and advertisers are trying to find out effective ways to reach their target audience as digital platforms like Netflix do not even depend on the revenue that comes from the advertisement.

The Verdict

These days, the game around television advertising has changed. While there are TV shows which are extremely popular among the Indian household, businesses are battling things like DVRs, online streaming and younger audiences who prefer online platforms or their phones for entertainment. Still, traditions like the up fronts and sweeps weeks remain, while TV ads still happen to be any company’s important marketing plan.

Public Notice Ads - What Are They and How to Release Them

Whether we realize it or not, advertising has become a big part of our daily lives. This is not just because of huge billboards on the streets or a pop-up during your favourite song. Many are not aware of their actual influence. What about the clothes you wear? Or the items you use each day? What advertising actually does is unknowingly create habits and preferences in the minds of consumers. You may have heard about something in an ad and you may then feel inclined to try it out.

Its power and influence when it comes to lead generation and sales cannot be underestimated. While many see this as the main reason why advertising exists, but that is not necessarily so. It also tries to inform, educate and spread awareness about certain important matters. For examples, there are newspaper advertisements that offer information about the community and government actions. Such kinds of newspaper ads are called public notice ads.

This type of newspaper advertisement is primarily released keeping the interests of the general public in mind. Ranging across a wide spectrum of concerns, these ads touch upon legal proceedings and disputes as well. In fact, here’s what to expect with public notice ads in newspapers.

Reasons to Release a Public Notice Ad in a Newspaper

There are typically several reasons for advertisers to release an advertisement. However, when it comes to public notice ads, there are even more. There are a variety of reasons for one to book a newspaper advertisement such as this one. Listed below are a few common ones:

●     For a society share certificate lost

●     For making property deals

●     For when a parent dies without making any nomination

●     For disputes in the family due to property matters

●     For a claim against legal heirs of the property

●     For property on auction

●     For investigating the title of the property

●     For the cancellation and termination of a property agreement

●     For the dissolution of an oral agreement between purchaser and seller

Why Should You Release Your Public Notice Ads with Bookadsnow?

Newspaper ads have always been known for their tremendous impacts on consumers and great results for brands. As important as the ad itself, it is equally important to figure out how to release the same. This is because of the tiring process of booking ads as well as the high advertising rates that you will incur. It is these exact reasons have paved the way towards the popularity of Bookadsnow.

With a strong presence of over 30 years in the media industry, there is no better place to have your newspaper advertisements released. In fact, it is the official ad booking partner of major publications. You can also expect last-minute and urgent releases thanks to its close ties to several media houses. But besides that, Bookadsnow strives to give you the best advertising rates available in the market.

You can surely rely on them for all your advertising needs.

Here’s how easy Bookadsnow has made the ad booking process, especially for first-time bookers:

Step 1: Visit www.bookadsnow.com and select your preferred newspaper from the list.

Step 2: Choose Public Notice ads by clicking the drop-down button.

Step 3: Provide the required information such as your name, email ID, phone number and leave a comment if required.

Within a few steps, you can easily have your public notice ads released in any newspaper across the country. What’s more, Bookadsnow goes the extra mile by negotiating rates on your behalf. Assuring that your needs come first, comfort and ease throughout your advertising journey is a sturdy promise. Choosing Bookadsnow is sure to lead you towards better results.

5 Reasons to Use Television as an Advertising Tool during Lockdown

The advent of COVID-19 has created huge ripples of change across all frontiers of daily life. Besides the imposed lockdown, there are many noticeable trends and patterns that have come into existence. This is fairly evident in the sphere of television. One side effect of the pandemic has been the rise of TV viewership on a national level. While television is generally geared towards entertainment, this role has seemed to evolve during this time.

In fact, state governments and the central government have harnessed the medium for social advertising on TV related to coronavirus awareness. Accounting for 58% and 42% respectively, the effectiveness of the medium is clearly brought out. While TV ads were often seen as intrusive, this tense situation has compelled people to stay glued to their TVs for timely information and updates along with advertisements.

The role of television seems to have evolved during this period. Whether an informer, entertainer or an electronic nanny, TV stands to do more for the economy than ever before.

Here are 5 vital reasons to advertise on TV while in lockdown.

1. Captive Audiences Due to Lockdown

March 29^th recorded 51 million viewers for Ramayana and became the most-watched Hindi serial during this time. While the content and demand influenced its popularity, the conditions of being stuck at home only paved the way for its tremendous success. Even while Live TV and fresh content is low, TV viewership has increased by 11% while TSV is up by 23%. Hence, it is truly an opportunity for advertisers.

2. Higher Engagement and Reach of TV

According to BARC, there are currently 622 million viewers watching TV regularly for 4 hrs 40 mins. As per these same reports, March 21 – 27 recorded a viewership surge of 11% compared to mid-January. The average daily reach grew from 560 million to 622 million, which implies a growth of 62 million. Hence, this period of time is a window of opportunity for marketers for strategic brand messaging

3. Captures a Larger Variety of Audiences

Whether voluntarily or reluctantly, people have switched on the TV as a primary source of information and entertainment. As per the findings of BARC, here is the channel-wise statistics in growth.

●     Movies – 56%

●     News – 298%

●     Kids – 39%

●     Youth – 30%

●     Business news – 180%

●     Infotainment – 63%

●     Lifestyle – 20%

Hence, you could reach out to a diverse and larger audience with careful use of channels and time bands during this period of time.

4. News Channels Gain Significantly

Owing to the circumstances we find ourselves in, news channels have come out on top with a 298% rise in viewership. With a jump from 7% to 21% in the share of news to total TV, the ABP news channel and the India Today news channel are faring well in numbers.

Whether one releases a Zee News advertisement or an Aaj Tak advertisement, advertisers can hence, be assured of tremendous benefits.

5. Serves a Greater Purpose Today

Besides the basic push given to products and services, advertising is currently more about social awareness and personal well-being. Advertising also serves to remind people of normalcy while boosting confidence as viewers are confined at home. As a result, the biggest jump in ad volume was seen in the category of social advertisements with a growth of 147% as per BARC reports in week 11.

It’s no surprise that television has always been an effective medium to communicate with audiences. Be it at a local, regional or national level, its audio-visual impact is second to none. Its strength is clearly pointed out through the rise in viewership numbers during this time. However, this period of uncertainty calls for socially responsible advertising since it is indeed the need of the hour.

That’s one step towards climbing out of this immediate crisis together.

Is the Times of India the Ideal Choice for an English Newspaper Today?

Whether a daily breakfast ritual or a habit you can’t seem to drop, reading a newspaper is something observed by countless families across various segments of society. It has assumed importance not just as a means to stay updated but also as a time-tested tradition. Thus, it’s not wrong to say that newspapers go past the boundaries of fragile paper and huge chunks of information.

But what is it that makes a newspaper click among audiences? What is it that sparks engagement and helps in gaining preference? Listed below are a few vital checkpoints that need to be considered when searching for a daily choice of a newspaper:

●     Credibility of information

●     Attractive presentation of content

●     Thoughtful editorials and reporting

●     Unbiased news items

●     Updated with latest happenings around the world

●     Simple language for understanding

If these are equally important to you, then you will find the Times of India much to your liking.

Here’s why.

The Times of India – The Leading English Daily of Today

In the sphere of journalism, the public expects and rightly deserves timely, objective and accurate information. Thus, this newspaper comes with well-written international as well as regional and local news. Besides that, there are sections reserved for finance, sports, and other such aspects of daily life.

Let the figures speak for themselves. This publication has earned a total readership of 15.2 million in the first phase/Q1 of 2019 with an impressive circulation of 3,198,449 copies on a regular basis. Hailed as the no. 1 English daily country, the unmatched circulation of the Times of India makes it the perfect for advertising property. Moreover, its widespread reach is sure to help you in your efforts.

Let’s see exactly what make it a top choice.

Quality journalism: Behind the newspapers that are printed each day, one can find an editorial team that tirelessly strives for perfection. This team comprises of an experienced set of columnists that can be credited for unbiased, reliable and responsible reporting.

Wide coverage: This newspaper also comes with a number of editions which enables one to release a TOI advertisement targeting readers based on their location. Thus, your property advertisements in this newspaper would reach cities such as Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad.

Engaging content: The Times of India caters to every age group in the nation. Ranging across diverse topics such as politics, fashion, entertainment and lifestyle, its quality content is sure to keep you entertained and engaged.

Esteemed reputation: From its inception dating back to the year 1838, it is an old English language newspaper still in existence (with a different name today). However, its journey to the top is commendable since it is now a much-coveted option for both readers and advertisers alike.

Presence of supplements: In order to target audiences based on diverse interests, TOI ads can be placed with the advantage of several supplements. For instance, you can find Times Wellness, Times Ascent and Times Property.

Be it for advertising property or job vacancies, these should make it clear that the Times of India is the perfect medium to place your ad. However, how do you go about the process of releasing your ad? Here’s how your book your TOI ads the easy way.

Release Your TOI Ads with Ease through Bookadsnow

Serving over 30 years of experience in the media industry, Bookadsnow has gained the upper hand thanks to its long-standing presence and strong ties with media houses. It is an official ad booking partner of major publications as well. Moreover, it strives to provide the best advertising rates for each of your TOI ads.

What really stands out is convenience through which one can release a newspaper advertisement. With a simple click, you can have your ads released with ease. Follow these simple steps to have your advertisements released:

Step 1: Choose the Times of India as your preferred newspaper.

Step 2: Choose the Ad type of your choice by clicking the drop-down.

Step 3: Provide your personal details such as your name, email ID, phone number and comments if required.

While the Times of India is without a doubt India’s favourite English publication, you can have your ads released in the same with Bookadsnow.