Thursday, 1 November 2018

Why Does Every Businessman love to Advertise in Times of India?

We believe that there are definitive reasons for businessmen to love the Times of India for the purpose of releasing a Times of India advertisement! Did you assume that the Times of India to be a standard English publication? If so, you are wrong. The newspaper is a Holy Grail product for the ones who are seeking to gain knowledge catering to current affairs or even for advertisers who are seeking to publish an advertisement in the newspaper to promote their brand name.
Times of India advertisement
If asked, we believe nothing surpasses the reputation of the Times of India.  The publication is literally the king of all the publications in the market since 1838. Moreover, their style of presenting work through their incredible journalistic skill enables them to dominate the media industry, thereby allowing them to shine brightly in the media sphere. Under the ownership of Bennett, Coleman & Co. Ltd., this publication has earned a significant number of loyal readers as high as 7.59 million through its flawless performance. To further demonstrate the popularity of the publication, it also experiences an incredible circulation of 3,184,727 copies per day, thereby making this publication one of the best choices for advertisers.
To be more precise, as per the 2017 report of IRS (Indian Readership Survey), TOI tops the charts after securing around 1.3 crore readers. With its HQ in Mumbai, the publication is circulated across all the prominent cities of the nation as well as in the smaller towns.

Times of India has circulation in some of the significant cities are:

Ahmedabad: 2,09,605 daily
Mumbai: 8,10,365 daily
Kolkata: 2,86,037 daily
Gurgaon:  98,000 daily
Delhi: 1132235 daily
Chennai: 2,55,000 daily
Hyderabad: 255568 daily
Hence, the given information clearly implies that the publication is a strong platform to publish the Times of India advertisement to reach out to potential customers in no time.
However, that’s not where it all ends!

Hence, the Extra Perks of Publishing Ads in Times of India are:

Quick Publishing: The vastness of TOI as a publication house cuts out the path for the brands to book advertisement in the newspaper even at the eleventh hour. The best part is that such Ads are executed with perfection owing to the presence of skilled and experienced in-house experts in the organization.
Different types and Format of Ads: A variety of advertisements can be released with TOI. The Ad types are Matrimonial, Property, Education, Recruitment, Tender Notice Ads and so on. Apart from that, each of these advertisements can be released in any of the three broad formats namely the Classified Text Ad, Classified Display Ad and Display Ad.
Presence of Incredible Supplements: The Times of India is one publication whose main issue is accompanied by a plethora of supplements. These supplements deal with a variety of genres like entertainment, fashion, lifestyle, education, property etc. Hence, these supplements give yet another place for the advertisers to release Times of India advertisement which might get lost in the main issue.
Hence, TOI is a complete package which will provide you correct information catering to various issues along with spaces to book advertisement in newspaper. However, a good newspaper Ad calls for hiring a proficient Ad agency to stand out as the winner in this market of cut-throat competition.
Therefore, we introduce Bookadsnow- a media planning, buying and releasing portal.

But Why Bookadsnow is the best for releasing TOI advertisement

We have 30+ years of experience in the media industry and the accreditation by the Indian Newspaper Society (INS) has allowed us to develop a long-standing relationship with media houses across the nation. Thus, by associating with us you can take advantage of our simplified process and book Times of India advertisement within a few simple steps online. Furthermore, we personally negotiate lower media rates with TOI on behalf of our clients, thereby eliminating the task of preserving a predefined card rate.
Apart from that, we have an expert in-house media planning team that works continuously to guide the clients through the Ad booking process. They try to provide the best Ad position on a particular page of TOI requested by the client. To act as a cherry on the cake, we also possess an Ad creative team who will provide you with the best creative options for a successful advertisement. It not only clarifies the Ad booking process but also generates better results for the clients. Moreover, once your Ad gets published in TOI, Bookadsnow provides the client with a hard copy of the newspaper as proof of our agreement.
To book an ad online go to www.bookadsnow.com or speak to our experts directly @ 9830400021

Thursday, 4 October 2018

Why should Kolkattan Advertisers Choose Telegraph to promote their Brand?

If you are an advertiser from the City of Joy, i.e Kolkata, you ought to indulge in Telegraph advertising which should be one of the significant pieces of your advertising puzzle. Why are we saying so? That is exactly what we will deal with in this blog. However, before that, let us garner some knowledge about the Telegraph as a publication, a name that reverberates in the ears of every Kolkatta.
The Telegraph is a successful English daily in Eastern India. It is an extensively circulated newspaper with a total readership of 14,08,000 with 7,46,000 readers only in Kolkata. In regards to other publications, the Telegraph emerges as a new kid in the world of newspapers which came into existence on the 7th July 1982. In fact, it epitomizes modern journalism and owing to its bold approach towards reporting, it is always the first to come up with breaking news, discover scoops or even investigating news. Moreover, the fine journalistic skill which they depict through their work has enabled them to win prestigious global print awards like the SNAP and IFRA.
Given the popularity of the newspaper, Kolkattan brands or advertisers should make it a mandatory task to invest in the Telegraph advertising to reach out to the audiences primarily located in the eastern zone of India.

telegraph advertising

But why the Telegraph, especially? Here are the Reasons!

Various Ad Options & Formats: The Telegraph gives businesses the opportunity to book different types of newspaper Advertisement in various formats. The type of advertisement and Ad format brands choose decides the Telegraph advertising price. The types of advertisements that can be published in the newspaper are matrimonial Ads, property Ads, notice Ads, obituary Ads, recruitment Ads, etc. Additionally, each of these can be released in three broad formats- Display Ad, Display Classified Ad and Classified Text Ad.
Widespread Circulation:  The Telegraph has precisely 5 editions in all- The Calcutta edition, The South Bengal edition, The North Bengal edition, The Northeast edition (the Guwahati split) and The Jharkhand edition. Furthermore, the Audit Bureau of Circulations has revealed that the approximate circulation of this newspaper records around 4,58,487 copies per day. Hence, the extensive reach of the publication inspires brands in Kolkata to book newspaper ad in The Telegraph.
Useful Supplements: Apart from the main issue, the Telegraph comes with a variety of supplements that deal with specific subjects. Hence, brands whose Ads directly align with the theme of a particular supplement can book newspaper ad in the same. The popular supplements which complete the Telegraph newspaper are Careergraph, Metro, Jobs, and T2.
However, in today’s world, the advertisers in Kolkata are not willing to spend hours for booking newspaper advertisements which is why they seek for Ad agencies who will help them to simplify the process.

So, is Bookadsnow, the Superhero, helping advertisers with a simplified process?

To start with and to be precise, Bookadsnow symbolizes the new age newspaper booking technique, whereby you can book Advertisement in newspaper from your comfort zone in a few simple steps. We are an online media planning, buying and releasing portal with a presence of over 3 decades in the media sphere. This has enabled us to earn the accreditation of INS (Indian Newspaper Society), thereby allowing us to maintain a long-standing relationship with small, medium and renowned media houses across the nation.  Moreover, book advertisement in newspaper and expect the best Ad placement through us as our in-house experts understand which Ad position will allow the clients to earn the best ROI (Return on Investment).
Furthermore, Bookadsnow does not have any predefined card rates for booking advertisements. We take the initiative to learn about the client's requirements based on which we come up with a suitable budget for the newspaper Ad. Bookadsnow also has the unique potential to adjust the newspaper Ad rates with the concerned publication like the Telegraph on behalf of their clients and allows them to design the best media rates in the industry.
To learn more about Telegraph advertising through Bookadsnow, drop us a mail at info@bookadsnow.com or connect with us @ 9830400021.